The Certificate Course in International Business English
comprises 30 lessons weekly, can be studied for periods
of between one and 12 weeks and is carefully designed to
enable international professionals at an Intermediate
level of English or above, with limited time available for
study, to gain a useful grounding in business English and
professional communication skills.
The course is designed for those who are seeking to study a
combination of English language and business-related topics,
hone their general business skills and practice
extensively their professional communication skills.
The course is conducted around a busy social and activity
programme, and the maximum class size is 12, which can extend
to 15 during the summer months, July-September.
Lessons Weekly:
30 (each of 45 minutes' duration)
Minimum Age:
17 years
Course Structure & Content:
20 lessons weekly in International Business English
10 lessons weekly English Language Workshop
Awards:
BBSI Certificate in International Business English
(continuous assessment)
NCFE Certificate in International Business English
(full 12-week course only; continuous assessment)
Course Content.
The International Business English course focuses on covering a
wide range of topics and subjects in daily use in the
international business community. The emphasis is to ensure that
course participants acquire fluency and confidence in business
English and business skills, through the building of grammar,
vocabulary and structures related to their needs. Topics and
subjects covered are as follows:
Management Training
- organisational structure
- teamwork and team building
- motivation and leadership
- corporate strategy
- corporate entertaining and ethics
- time management
- managing people
- culture
Recruitment
- modern approach to preparing CVs/resumes
- job advertisements and applications
- effective job interviews
Finance & Banking
- budgeting and financial control
- basic financial reports
- entrepreneurship and venture capital
- banking, borrowing and lending
- banking & stock markets
- effective communication
International Sales
& Trade
- sales techniques
- import & export procedures
Marketing
- branding
- product development
- segmentation
- consumer behaviour
- research & survey design
English Language Workshop.
The English Language Workshop (ELW) is designed to provide
professional business language support for those students who are
studying our specialised courses. The content of the ELW includes
extensive skills practice in professional areas of the language,
which is useful for those who need to improve their ability to
communicate effectively with others in a professional
international environment, or who later decide to acquire a
professional business qualification.
