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Bournemouth: Marketing, Advertising & Public Relations
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Certificate Course (4-12 weeks). Per il contenuto vedere sotto. Per
il contenuto degli altri corsi,
contattaci.
Higher-Certificate Course (24 weeks)
Diploma Course (36 weeks)
University Foundation Course (24 or 36 weeks)
Pre-Masters Course (12, 24 or 36 weeks)
Certificate Course. Our Certificate course in
Marketing,
Advertising & Public Relations is designed to enable students, depending on
their chosen study option, to gain a business qualification, while also
acquiring a Certificate award from the NCFE national awarding body. Students
can also study for one of 3 different University of Cambridge ESOL
examinations: the First Certificate in English (FCE), the Certificate in
Advanced English (CAE), or the Business English Certificate (BEC).
Students will develop competent business English and professional
communication skills. Moreover, in the supplementary English-language
elements of the course, students have the option to study for one of 3
different University of Cambridge ESOL† qualifications: the First
Certificate in English (FCE), the Certificate in Advanced English (CAE), or
the Business English Certificate (BEC). Alternatively, you can opt to join
our ongoing weekly English Language Workshop‡ (ELW) at a language level to
suit your needs. The course is conducted around a busy social and activity
programme, and the maximum class size is 12, which can extend to 15 during
the summer months, July-September.
Course Outline:
Minimum English Entry Level: IELTS 5.5 (Upper-Intermediate)
Course Duration: 4-12 weeks
Entry Dates: The course is conducted year-round, and can be joined on most
Mondays throughout the year. The main entry dates are shown above.
Lessons Weekly: 30 (each of 45 minutes' duration)
Minimum Age: 17 years
Course Structure & Content:
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in English Language (selected from one of the following):
Preparation for the University of Cambridge FCE / CAE /BEC or English
Language Workshop ‡
Awards:
BBSI Certificate in Marketing, Advertising & Public Relations (continuous
assessment)
NCFE Certificate in Marketing, Advertising & Public Relations (full 12-week
course only; continuous assessment)
Course Objectives. The course objectives are to:
>develop an understanding of current theory and practice in international
marketing
>acquire a sound, professional understanding and knowledge of international
business, marketing and public relations concepts
>develop effective business communication skills in English
>build appropriate vocabulary related to business, marketing and public
relations
>acquire the necessary communication skills for a career in public relations
>develop confidence and fluency in the English language beyond
Upper-Intermediate Level
>prepare participants for one of a range of English and business English
qualifications
>provide participants with the opportunity to acquire additional English and
business English qualifications
Course Elements. In addition to providing international students with a
thorough and comprehensive grounding in business English and professional
communication skills, the Certificate syllabus incorporates specialised
elements selected from the following:
>B2B & B2C marketing
>objectives & environment
>market research & data mining
>marketing mix
>segmentation & buyer behaviour
>product & brand management
>new product development
>pricing strategies
>distribution channels
>advertising
>web based marketing
>personal selling
>public relations
>sales promotions
>relationship marketing
>global marketing management
>strategy & analysis
>customer services management
>franchising
>service marketing
>current perspectives in marketing
Higher-Certificate, Diploma, University Foundation and Pre-Masters' versions
of the above course are also available.
† University of Cambridge ESOL Examinations
FCE (First Certificate in English)
FCE is an Upper-Intermediate level examination that indicates sufficient
proficiency in English to be of practical use in clerical, secretarial and
managerial jobs for example, or in the tourist industry, where contact with
English speakers is required. FCE is also useful preparation for students
working towards higher-level examinations, such as the CAE.
CAE (Certificate in Advanced English)
CAE is the second-highest level of Cambridge ESOL examination and is ideal
for those who want to work or study abroad. A CAE certificate demonstrates
language skills in a wide range of contexts. The examination is based on
realistic tasks, and indicates the ability to use the language in practical
situations, such as meetings and discussions.
BEC (Business English Certificate)
There are 3 levels of BEC examination: the BEC Preliminary, BEC Vantage and
BEC Higher. All 3 examinations are ideal for students preparing for careers
in the fields of international business and commerce, where a good knowledge
of English is required to function effectively. BEC certificates are
internationally recognised and demonstrate that the holder has acquired an
appropriate standard of English in a professional context.
‡ English Language Workshop
The English Language Workshop is designed to provide general language
support for those students who are studying a specialised course and who do
not intend to prepare for a specific English language examination. The
content of the Workshop includes extensive skills practice in professional
areas of the language, which is useful for those who need to improve their
ability to communicate effectively with others in a professional
international environment, or who later decide to acquire a professional
qualification.
Higher-Certificate Course.
Our Higher-Certificate course in Marketing, Advertising & Public Relations
is available in 2 study options, depending on your English-language level on
entry. Students gain a business qualification, while also acquiring a
Certificate award from the NCFE national awarding body. Participants can
also prepare for an additional 2 different University of Cambridge ESOL
qualifications, selected from the First Certificate in English (FCE), the
Certificate in Advanced English (CAE), or the Business English Certificate (BEC).
Diploma Course. Our
Diploma course in Marketing, Advertising & Public Relations enables students
to gain a useful business diploma qualification, while also acquiring a
Certificate award from the NCFE national awarding body. Students can also
prepare for up to 3 different University of Cambridge ESOL qualifications:
the First Certificate in English (FCE), the Certificate in Advanced English
(CAE), or the Business English Certificate (BEC).
University Foundation Course.
Our University Foundation Course in Marketing, Advertising & Public
Relations is carefully designed to enable students to prepare for
undergraduate entry to university and also gain worthwhile business and
marketing qualifications. Depending on the study option selected, awards
include either a BBSI Higher-Certificate or Diploma qualification, plus an
NCFE Certificate; students can also prepare for up to 3 different University
of Cambridge ESOL qualifications: the First Certificate in English (FCE),
the Certificate in Advanced English (CAE), or the Business English
Certificate (BEC). The course syllabus includes extensive IELTS Examination
Preparation and Academic Study Skills. BBSI provides students with a
comprehensive UK university placement service, and if the required grades
are achieved, students are assured of entry to a UK university.
Pre-Masters Course. Our Pre-Masters course in
Marketing, Advertising & Public Relations is designed for international
students with either a first degree or equivalent, or a higher diploma and
relevant work experience, who are seeking to enhance their career prospects
by undertaking a postgraduate degree course in business or marketing. The
aim is to gain academic English, marketing and business qualifications
awarded by BBSI and the NCFE national awarding body; in addition, depending
on the study option selected, students can prepare for up to 3 different
University of Cambridge ESOL qualifications: the First Certificate in
English (FCE), the Certificate in Advanced English (CAE), or the Business
English Certificate (BEC). The course syllabus includes extensive
preparation for the IELTS Examination and Advanced Study Skills. BBSI
provides students with a comprehensive UK university placement service, and
if the required grades are achieved, students are assured of entry to a UK
university.
Our training methods are functional and practical, and a wide range of
effective teaching methods is utilised to suit different types of learner.
Our interactive techniques stimulate interest, inspire motivation, increase
the efficiency of the learning process and achieve the highest possible
levels of retention. All course options are conducted around a busy social
and activity programme. |
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